Digital Marketing covers a wide range of areas, including Search Engine Optimisation, Email Marketing and Social Media.
We have an in-depth understanding of much of the digital marketing area, though we often work with partners to provide consultancy, strategy and training for you.
That lets us concentrate on our own areas of expertise: design and development.
In the meantime, here’s why it’s important – and why we construct your site in ways that make digital marketing easier.
What is Search Engine Optimisation (SEO)?
Optimising websites for search engines – making it easy for search engines to pick up the key information – means it’s easier for people to find you, experience what you have to offer – and, if they like what they see, keep coming back.
We all benefit from finding things easily online. But it’s important to be realistic about how long it takes for your site to show up on that first page of searches.
Read on to see how we can help – and discover some of the ingredients that improve SEO for your business as a longer-term strategy.
Why choose Inigo?
At Inigo, we understand how the web works for searches – particularly with Google. This means we can advise on your project with straightforward ways to increase your search rankings.
Some of the main ways to do this are structuring a site in a way Google likes and adding new copy regularly. We build in the structure as we develop the site – and you can keep adding new information as and when you want, once the site is live.
Because we understand what works online, it means we can also help you identify where you’re at right now, why your competitors are doing well on the web – and work towards building your own profile.
If you want to know more, or have further questions, call us or email us by using the contact form (at the bottom of each page).