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WooCommerce Optimisation

Our WooCommerce Optimisation system is crammed full of actions to get the most out of your WooCommerce setup.

You can opt for a selection of components or the whole system.

If you want something else that's not covered here, do let us know at woo@inigo.net

Foundation

It's important to cover the basics.
Our foundation level sees to that.

Website Compass

Website Compass

Find out where you're at, what's working and what isn't

  • Google Analytics
  • Search Console
  • Positioning Report
  • Google My Business Audit
site-bounceback

Site Bounceback

We'll repair site errors so you can recover any lost Google ranking

  • Deal with 404s & broken internal links,
  • Optimise images
  • Fix email deliverability
google-foundation

Google Foundation

Get Google to read your site correctly to increase your rankings.

  • Add structured content to all pages (schema)
  • Ensure Name, Address and Postcode are entered
  • Set up reviews properly
site-supercharger

Site Supercharger

Increase site speed so your site will rank higher and convert better

  • WordPress optimisation
  • WooCommerce template optimisation
  • Replace slow plugins
  • Compress HTML and scripts

Focus

Get visitors to products to buy.
Get them back to the site to buy again.

customer-wayfinder

Customer Wayfinder

Get customers to products faster through clearer messaging, signups and calls to action

  • Homepage key messaging
  • Mobile-specific messaging
  • Optimised headings
  • Signup pop-ups
remarketing-starter

Remarketing Starter

Capture consent for remarketing to get them back to your website and optimise your ad spend

  • Implement Facebook & Google pixels
  • On-scroll accept of cookies
  • Input on privacy policy change
  • Test remarketing across platforms
content-fuel

Content Fuel

Content research and recommendations to make your website stand out from the crowd

  • Keyword research
  • Competitor focus areas
  • Writing for SEO content guide
  • 12-month content creation calendar
social-accelerator

Social Accelerator

Get visitors to see how much other people (like them) like and trust you

  • Add testimonials in each relevant template
  • Special treatment of testimonials vs reviews
  • Add trust marks where relevant
  • Add Google and Facebook ratings and reviews
objections-killer

Remove Objections

Remove barriers to purchase by answering important questions

  • Make USPs evident
  • Clear shipping information
  • Clear guarantees, refunds & returns policy
  • Flexible use of FAQs for homepage and products

Optimise

Sell more effectively by optimising all the components.

order-magnifier

Order Magnifier

Reduce the number of abandoned purchases by optimising the purchase journey

  • Optimise basket display
  • Add upsells and minimum order for shipping
  • Add trust marks to checkout
  • Distraction-free checkout page
search-maximiser

Search Maximiser

Get your customers to what they want faster with improved on-site search

  • Add predictive search
  • Match user's search to products
  • Customise search experience
  • Highlight search term in search results
ecommerce-personalisation

eCommerce Personalisation

Convert leads to customers faster - show them you know who they are

email-optimiser

Email Optimiser

Get the most out of your email marketing list with split testing

Accelerate

You've got a great thing going, now we want to make it work even better.

profitability-dashboard

Profitability Dashboard

Give yourself more information about your customers - integrating with a reporting system to measure profitability.

offer-system

Offers System

Increase click-throughs from emails and encourage repeat visits with an on-site offers system.

sales-encourager

Sales Encourager

Increase sales of your most popular products via live chat to your high ranking pages

key-phrase-optimiser

Key Phrase Optimiser

Get higher Google ranking for your most important product categories and products by optimising key SEO copy.

sales-automator

Sales Automator

Generate traffic and sales while you sleep with automated email campaigns.

Review

Making sure it's all going in the right direction.

optimisation-scorecard

Optimisation Scorecard

Revisit where you're at and where to go next.

If you want something else that's not covered here, do let us know at woo@inigo.net

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