Why should I do social media?<\/strong><\/h2>\n‘Everyone’s doing it’<\/h3>\n
Well maybe? \u00a0Decide what you want social media to do for your business. \u00a0Don’t commit to it if you can’t keep it up. \u00a0And if you’ve decided it’s not for you – that’s OK.<\/p>\n
‘It’s good for you’<\/h3>\n
So are your 5 a day…Social media can be useful for raising your business profile, and also help your site rise higher in the rankings when people look for it. \u00a0But it’s only as good as what you use it for.<\/p>\n
Ways to use social media<\/h3>\n
Work out why you want to bring people to your site.
\nIs it a promotion? \u00a0A new product? A change in the way you do business? Look at the realworld situations you face in business, and then see how social media can help get the word out.<\/p>\n
Go to where your customer is already<\/h3>\n
With potential customers using down time for surfing \u2013 at bus stops, at lunch time, while waiting for friends \u2013 social media is where they get their news, entertainment, goodies and more, all rolled into one.\u00a0 And it\u2019s easy for your company to become part of the mix too.<\/p>\n
Your story, their story<\/h3>\n
We all like to be part of something. \u00a0Part of what customers like is learning your story, how your products came about. \u00a0It becomes part of their story – and then they want to keep it going. \u00a0Which is great for your business.<\/p>\n
Social media needs management<\/h3>\n
Just like any other form of communication with your customers. \u00a0Decide how often you’re going to be posting. \u00a0Think about what categories of information to cover. \u00a0If you do lots in a big rush, and then run out of steam, it can undermine customer expectations. \u00a0A little, regularly, is good.<\/p>\n
Social media = online risk management<\/h3>\n
Know what your customers are saying about you – and about the competition.<\/p>\n
It’s now become more recognised that if we deal with a customer complaint well, we increase the customer’s respect for us, and they often come back. \u00a0Imagine what that would look like for your business if potential customers could see that process too.<\/p>\n
We’re also hoping to bring some comments from our clients on how they use social media, so you can see in action.<\/p>\n
If you want to plan a detailed social media strategy, we can link you up with our other digital contacts. \u00a0Call us or email us (contact form at the bottom of every page).<\/p>\n","protected":false},"excerpt":{"rendered":"
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