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Google My Business is a service provided by Google that allows businesses to be highlighted in local searches. This article covers:
Having and maintaining an up to dates Google My Business listing helps to enforce your authority with Google and other search engines. It also provides the necessary visibility to stand out from your competitors on search results.
Have you done a Google search on a business, product or service, and seen the featured listings? They appear on the right-hand side on your desktop browser, or at the top, below any Google ads on mobile devices. The listings show detailed information about location, rating, contact details, etc. Those are Google My Business listings.
Your business can be featured there too!
In fact, your business may already have a listing showing some basic information. You could have added some of your own content such as a photo, your website URL and your operating hours. On the other hand, your customers could have added some of the information for you.
It’s vital that as the business owner you are in control of the details on your Google My Business listing. That way when a client or someone else adds information or suggests changes you have control over what information is included in your listing.
Did you know that the more you flesh out your profile, the more Google has a vote of confidence that you take your online presence seriously?
Take a look at some of the options below to find out about what else you should be adding to complete your profile.
Claiming your account with Google My Business is the first step. There are some simple steps that you can follow to optimize your account to make sure you make your business, products and services more visible which can lead to increased sales. Ensure that your core business information (your name, address and phone number) are the same as what is listed on your website.
Taking the time to choose the correct category and attribute will make sure that your customers have a clear picture of what your business can offer them.
The next important step is to make sure that your profile picture is showing and represents your business. You can also upload a cover image as well as videos.
Another fantastic feature is being able to showcase product images and reviews that your customers have shared with you allowing you to build up your presence and reputation online. It is important to make sure that you respond to all of your reviews – the good, the bad and the ugly.
An exciting feature is the messaging feature – this allows your potential clients to contact you with questions directly. It’s as simple as turning on the feature in your dashboard.
Google My Business is a fantastic free tool that can bring in organic traffic to your website and business. It is an important part of ensuring that you are found in searches and that your vital information is clear and easy to find for your potential customers. Having a Google My Business listing helps to enforce your authority with Google and other search engines.
Want to get some help on Google’s tools?
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